Professional Writing
Sauce Bros. Repower Press Release
Brusco Tug & Barge Repower Press Release
This project consists of the development of a published press release that announces the Sauce Bros. emission reduction initiative and the repower of their tug, Koos King. The press release highlights the relationship between Cummins Inc. and the environmental benefits of the repower. The writing process involved gathering technical information, aligning with the tone of Sauce Bros.’ brand, and structuring the press release to maximize readability and impact in order to properly communicate the environmental stewardship of the project.
This writing project focused on putting together a press release that announces Brusco Tug & Barge’s decision to repower their boat, the Arthur Brusco tug, with new Cummins Inc. Tier 4 engines. The press release presents the technical details of the repower, as well as the environmental benefits and operational context in which the boat operates. The writing process involved gathering technical data, presenting the environmental impacts and improvements, as well as structuring the release for readability. The completed press release conveys the importance of this repower project and Brusco Tug & Barge’s prominence in the industry.
